Privacy Policy

What personal data we collect and why we collect it

Your right to privacy matters to us as well as to you. Please read below if you want to know what personal information we collect and how we may use it. We strictly adhere to the requirements of the data protection legislation in the UK.

To process and fulfil your order we need to know your Holding Number, Herd Number(s), Full Name, Postal Address, Email Address and Telephone Number. You have the option to omit any personal information that is not required for the order process. We use this information to contact you regarding your orders with us.

We do not sell, rent or exchange your personal information with any third party for commercial reasons, beyond the essential requirement for credit/debit card validation during purchase.

We follow strict procedures in the storage and disclosure of information which you have provided, to prevent unauthorised access in accordance with the UK data protection legislation. You can check, update or remove your personal details by logging into your account online or contacting us on 01423 209010.


We use a technology called “cookies” as part of a normal business procedure to track patterns of behaviour of visitors to our site. A cookie is an element of data that our website sends to your browser which is then stored on your system.

You can set your browser to prevent this happening. Any information collected in this way can be used to identify you unless you change your browser settings.

How long we retain your data

For users that register on our website during the purchase process, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. This information is not otherwise shared and is not used for marketing purposes.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact Details

If you have any questions about privacy please contact us at or call us on 01423 209010.